YOU CAN'T
DELEGATE
UNDERSTANDING AI.
30+ hours of hands-on AI immersion. 8 AM to 8 PM. Meals in the room. No fluff. No spectators. By hour three, your mind will be so on fire about what's possible you won't want to stop — so we don't. We stay in the room and build until it's done. You'll walk out with more AI capability than 99.9% of the people you'll ever sit across from.
$5,555.55 — There's a story behind that number. Team tickets 50% off.
THE REAL PROBLEM
The Executives Who Don't Learn This
Will Be Replaced By Those Who Do.
You Can't Lead What You Don't Understand
You've told your team to "start using AI." But you can't evaluate what they're doing, hold them accountable, or know if they're scratching the surface. If you haven't built it yourself, you're guessing.
Watching Demos Isn't a Strategy
You've sat through the webinars. Seen the slides. Maybe even tried a few prompts. But nothing stuck — because knowing a tool exists and knowing how to deploy it in your operation are two completely different things.
Cool Tools ≠ Business Results
Your competitor isn't winning because they found a better chatbot. They're winning because they built AI into how their business actually runs — sales, marketing, support, content — every day, consistently.
THE HARD TRUTH
This Isn't Something You Can
Hand Off to Your IT Guy.
AI isn't a department. It isn't a tool your team uses while you review the reports. It's a fundamental shift in how decisions get made, how work gets done, and how fast your business can move. If you don't understand it at a visceral level — because you've built with it yourself — you will be leading blind.
The executives who thrive in the next five years won't be the ones who attended a webinar. They'll be the ones who sat down, got their hands dirty, and learned what AI can actually do inside their operation. That's the gap. And it's widening every month you wait.
So we built this event to match the urgency. 8 AM to 8 PM. Two full days and a half-day finisher. Meals are in the room. Breaks are short. And here's the truth — your mind will be so on fire about what's possible that you won't want to stop. Every hour you'll see something that makes you think "I could use that tomorrow." We're not going to slow down when that's happening. We're going to stay in the room and actually build it.
You won't leave with inspiration. You'll leave with working systems deployed in your business — and the ability to build more the moment you get home.
THE FRAMEWORK
AI Isn't One Tool.
It's a Box of Legos.
Most AI events show you cool tools. We teach you how to think. Every AI workflow is an assembly of blocks. Each block has one job. When you know the job each block does, you stop chasing shiny objects and start building systems that produce results in your business — consistently, repeatedly, without you babysitting them.
Research
Find information, analyze markets, study competitors
Think
Strategy, planning, decision frameworks
Write
Copy, emails, scripts, proposals, content
Create
Images, video, avatars, visual assets
Automate
Workflows that run without you
Store
Knowledge bases your AI pulls from
Voice
Talk to AI faster than you can type
Build
Apps, tools, and web assets — no code needed
THE AGENDA
2.5 Days. Three Phases.
Zero Fluff.
Foundation — Learn Your Legos
8:00 AM – 8:00 PM • Master the blocks. Learn what each one does. Start assembling.The Lego Framework
The mental model that changes everything. You'll learn to see every AI workflow as an assembly of interchangeable blocks — so you're never locked into one tool, and you always know which block to reach for next.
Think & Write
Master the AI tools you'll use most. Learn to think alongside AI, write at speed, and communicate with precision — using voice, text, and structured prompts that get real output on the first try.
Research & Knowledge
Stop Googling. Start building intelligence. You'll set up AI-powered research workflows and build a personal knowledge base that every other tool in your stack pulls from.
Build
Before Day 1 ends, you'll go from a blank screen to a working web tool — no code, no developer, no prior experience required. You leave having made something real.
Function — Your Business, AI-Powered
8:00 AM – 8:00 PM • Assemble full Lego stacks for every part of your business.The Sales Stack
Prospecting research, personalized outreach, call prep, follow-up sequences — built as a complete Lego assembly. Your AI does the heavy lifting; you close the deals.
The Marketing Stack
Content creation, ad copy, campaign strategy — assembled using your actual brand assets, your colors, your voice. You'll leave with finished marketing pieces, not ideas.
The Customer Support Stack
Response drafting, ticket triage, FAQ systems — automate the repetitive so your team can focus on the relationships that matter.
Automation & Content Engines
Describe a workflow in plain English and watch AI build it. Then learn the full content pipeline: record once, repurpose into social posts, emails, and video clips automatically.
Your Digital Avatar
Get filmed by a professional crew on-site. Walk away with the raw footage and the know-how to create an AI-powered digital version of yourself. This is the session people talk about after.
Firepower — Build, Finish, Leave Ready
8:00 AM – 12:30 PM • Assemble your personal stack. Walk out with finished assets.Open Build Workshop + 1-on-1 Coaching
Pick the workflow or asset that matters most to your business. Assemble your Legos. We work alongside you — troubleshooting, coaching, and pushing you across the finish line.
The Session Nobody Else Is Teaching
The one capability we're holding back from the public agenda. You'll know it when you see it.
Your Go Bag
Pre-built AI skill templates, every workflow from the event, your personalized Lego Board, and ongoing community access. You don't just leave inspired — you leave equipped.
WHAT YOU LEAVE WITH
More AI Capability Than 99.9%
of the People You'll Ever Compete Against.
Your personal Lego Board — a customized AI stack mapped to your business, with your go-to tool for every capability
Working automations — at least one workflow deployed and running for your business
A content engine — a video-to-social pipeline you can run every single week
Your AI knowledge base — loaded, organized, and connected to your workflows
Your digital avatar — professionally filmed and ready for AI video production
Pre-built AI skill templates — downloadable workflows you can plug into your tools immediately
Finished marketing assets — built with your brand, your colors, your voice during the event
Community access — an ongoing group for support, updates, and collaboration post-event
YOUR HOST
Jonathan Whistman
Author of The Sales Boss and Unrecruitable. Founder of WhoHire — an AI-powered hiring platform he built from the ground up. Twenty-five years building and scaling companies at the intersection of technology and performance.
Jonathan isn't a commentator — he's a builder. He's helped construct tech companies worth hundreds of millions, including helping sell the first quantum computer on the planet. His companies have been awarded Best New Product at South by Southwest, featured on CNN Money, and recognized as a top company at Global Entrepreneurship Week.
This is someone who uses AI tools every day to run real companies, build real products, and make real decisions. He'll teach you the same way he learned — by getting his hands dirty and building.
INVESTMENT
Every Month You Wait, Your Competitors
Get Further Ahead.
Per Person • All 2.5 Days
Bring Your Team — Every Additional Ticket is 50% Off
Second ticket and beyond: $2,777.78 each. The companies that win this aren't sending one person.
- →Full access to all sessions — Foundation, Function & Firepower
- →12-hour immersive days — 8 AM to 8 PM, no half-measures
- →All meals provided in-room — we don't stop for logistics
- →Hands-on workshop with 1-on-1 coaching
- →Digital avatar filming session with professional crew
- →Pre-built AI skill templates and workflow library
- →Your personalized Lego Board AI stack
- →Ongoing community access post-event
Secure your spot. Payment processed via Stripe.
View venue details and hotel recommendations in our AZ Travel Guide.
THE QUESTION ISN'T WHETHER AI WILL CHANGE YOUR BUSINESS. IT'S WHETHER YOU'LL BE THE ONE DRIVING IT. RESERVE YOUR SEAT